The boxes move like there’s a tornado when in reality, the temperature’s really hot today. I get close to them and lean down, they move far away from me. This could only mean one thing, Jack’s playing a prank on me. But like the big lovely brother I am, I follow it. I follow the boxes until they make a stop and I look up to see my mischievous little brother laughing, victoriously at me. Ugh, brothers rivalry. I grabb him and start tickling his armpitts and stomach. He’s laugh and protests feels the empty silence that was in the room a minute ago. “Ahg, Alex stop!” My smile widened as I look up to see mom leaning on the white hall wall, smiling gracefully at me. She loves when I bring a smile to Jordan and make him forget his cancer thing for a moment. “Mom!” He yells. “You’ve should of seen Alex’s expression when he thought the boxes were actually moving.” How does he manages to talk so good when he’s been tickled?
I. Writing with Intent
• Learn the common objectives in business writing and basic guidelines on how to structure your communication according to your desired feedback.
A. Writing to inquire – emails, letters
B. Writing to inform – memos, minutes of the meeting, company brochures, reports C. Writing to influence – business proposals, advertising copy
D. Writing to inspire – newsletters, infographics
E. Writing to instruct – business manuals
II. Writing with Style
• Understand what it takes to create effective content tailored to the needs of your recipient.
A. Writing with clarity
B. Keeping communication concise
C. Use of conversational language
D. Maintaining cohesiveness
III. Writing with Structure
• Go through the process of pre-writing, drafting, and revising according to the type of correspondence you would like to create.
A. Business letters
1. Layout – types of business letter formats and when to use them
2. Structure – how to write your salutation, introduction, body, closing and enclosures
1. Key characteristics and purposes
2. Structure – writing your heading and content
C. Minutes of the meeting
1. Preparing for the meeting and writing the agenda
2. Basic note-taking
3. Layout and content
1. Email etiquette for professionals and organizations
2. Writing an effective subject
3. Basic structure and features
4. Common functions and phrases
5. Gmail tools – attachments, inserting images, auto-replies
6. External tools for email blast and professional email addresses
7. How to avoid flaming and spam
IV. Basic Editing
• Review your written work to create accurate and polished outputs.
1. Correct verb-forms – use of active than passive voice
2. Grammar, punctuations, capitalization, and spelling
3. Tools to proofread your document