Volvo cars master thesis

Eye tracking technology is relatively easy to understand. It measures exactly where the eye is looking, and this information can then be used to analyse what you’ve looked at, when you looked at it and how long you looked. The technology can also be used to interact with a computer, for example the mouse pointer or double clicks. Eye tracking is often used in the media industry to measure awareness and responses to advertisements, both printed and digital.  “Eye tracking is used by consumer companies in market research, but just as often by major companies in their development work on new products and packaging,” explains Ali Farokhian, continuing: “Sweden’s a small market for us. People are more inclined to use eye tracking in analyses in Japan and the USA, and to some degree in the...

Volvo cars master thesis

volvo cars master thesis

Media:

volvo cars master thesisvolvo cars master thesisvolvo cars master thesisvolvo cars master thesis