Goucher, LeGuin and Walton (1998) observe that technology is the main driver of the modern cultures. This is evident in the innovations that determine the mode of communication, dress code, interaction, and sharing information across cultures that previously were considered as closed systems. In essence, as Marana (2010) added technology has furthered the cause of a globalised culture. Sharing of information and travelling across the world for tourism, job and trade have been the functions of technology. A globalised human race must observe cultural dialogue. Moving across the world an increased knowledge of other cultures leads to new conceptualization of the meaning of culture. The new global culture must be understood in the light of the individual cultural characterizations of communities, nations, and organizations. It is a new world of a whole culture viewed in terms of its components (Shepherd & Wallis, 2004; Marana, 2010; Goucher, LeGuin & Walton, 1998; Aniol, 2012; Showalter, 2010).
Intentionality - "is at the heart of knowing. We live in meaning, and we live 'towards,' oriented to experience. Consequently there is an intentional structure in textuality and expression, in self-knowledge and in knowledge of others. This intentionality is also a distance: consciousness is not identical with its objects, but is intended consciousness" (quoted from Dr. John Lye's website - see suggested resources below).