Potential users, such as brand owners, retailers and product manufacturers, began looking into the use of this product, though Carlisle says he cannot discuss them, due to nondisclosure agreements. He does say, however, that in most applications, he envisions the product being used for brand protection or loyalty. In the case of brand protection, companies could have their own labels made with PowerCoat paper. Each built-in NFC tag would be encoded with a unique ID number that could be used to verify the authenticity of a high-value item, such as a designer bag or expensive liquor. A shopper or retailer could then simply use his or her own NFC-enabled smartphone, as well as an app provided by the brand company, to read the tags and confirm that each item is authentic prior to a purchase being made. Brand loyalty is another application for the product, allowing a consumer to tap an NFC-enabled phone against a tag, not only to ensure that it is not a counterfeit, but also, for instance, to register the product upon buying it, or to learn more information about it, or receive a discount on its price.
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