When targeting teenage audiences, brands attract interest in products using psychological strategies. They focus on common teenager issues, such as body image, desire for popularity and fitting in with peers and desire for a sense of belonging. Brands portray images of teenagers outside those norms in their ads. The teenagers in the advertisements then find solutions to their problems by using the companies' products, indicating the same benefits to viewers. Teenagers then convince their parents of needing certain products for trend-setting and fitting in with select crowds, resulting in over-spending.
As you can see, the bad or negative effects of advertising on society are enormous. Advertising is worsening the quality of our lives by entrapping us in the net of greed and mindless consumption, and in order to escape from that trap , we need to realize that buying stuff won’t and can’t bring us happiness . Indeed, although material things are good to help us meet our basic physical needs, they can’t satisfy our emotional thirst for what we deep down long for — that is, connection with people and nature , play and creative work, and inner peace.