This course discusses marketing theories, concepts and strategies as applied to the hospitality. It will also develop students’ awareness of existing research in the hospitality field and the related research methods. In general, the course will be organized around the hospitality and travel marketing system model. Apart from emphasizing on the conventional dimensions of marketing mix; product, price, place and promotion, this course will also focuses on the three others unique dimensions of hospitality marketing namely people, packaging and programming, and partnership.
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