politically correct oompa loompas for the 1985 edition The movie changed everything, though. Dahl's books began to sell through the roof - at one point in 1968 his publishers owed him over a million dollars. Knopf was panicked that after they rejected his book The Magic Finger , he would leave them for rival Harper & Row. It did not help matters when they hated his next effort, a story titled "The Fox", that Wes Anderson would adapt into a stop-motion feature in 2009. The internal memo within Knopf said, "the writing is poor, the fantasy is unbelievable, the plot is badly worked out and...contains a long middle section in which there isn't really much to illustrate." The company was also concerned about what they perceived as the book's pro-shoplifting point-of-view.
In terms of postmodernity , Clive Hazell argues that consumer culture has been seen as predicated on the narcissism of small differences to achieve a superficial sense of one's own uniqueness, an ersatz sense of otherness which is only a mask for an underlying uniformity and sameness .  The phenomenon has been portrayed by the British comedy group Monty Python in their satirical 1979 film Life of Brian and by author Joan Didion in an essay (part of her 1968 book Slouching Towards Bethlehem ) about Michael Laski , the founder of the Communist Party USA (Marxist–Leninist) . 
1570s, the vogue , "leading place in popularity, greatest success or acceptance," from Middle French vogue "fashion, success, drift, swaying motion (of a boat)" literally "a rowing," from Old French voguer "to row, sway, set sail," probably from Old Low German *wogon , variant of wagon "float, fluctuate," literally "to balance oneself" (see weigh ). Apparently the notion is of being "borne along on the waves of fashion." Italian vogare also probably is borrowed from Germanic. Phrase in vogue "having a prominent place in popular fashion" first recorded 1643. The fashion magazine began publication in 1892.